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  • Writer's pictureMaja Tonković Debeljak

The Benefits of Using Video in Your Digital Marketing Strategy

Video is a powerful tool for businesses looking to reach and engage with their online audience. In fact, studies have shown that video content is more likely to be shared on social media and is more effective at keeping users' attention than text-based content.


But video can be used for more than just social media marketing.

Incorporating video into your digital marketing strategy can be a powerful way to reach and engage with your audience.


As a business owner, it's important to stay up-to-date on the latest marketing trends and techniques to effectively reach and engage with your audience. In recent years, one trend that has gained a lot of popularity is the use of video in digital marketing.


Video content is more likely to be shared on social networks and is more effective in keeping the attention of users of text content. In fact, studies have shown that people are more likely to remember information when it is presented in the form of a video, as opposed to reading it in an article or on a website.


But the advantages of video marketing do not stop there. Here are a few more reasons why you should consider incorporating video into your digital marketing strategy:


Increased website traffic and conversions: Adding videos to your website can help increase the time visitors spend on your website and can also increase the chances of making a purchase. This is especially true if the video is relevant and informative – if a potential customer is considering a purchase, a product demonstration video can be a great way to help them make a decision.


Better search engine rankings: Websites with video are more likely to rank high in search results, giving you a better chance of being found by potential customers. This is because search engines like Google recognize the value of video content and sites with video content are more likely to show up higher in search results.


Increased engagement: Video is a highly engaging medium, and its use in marketing efforts can increase customer engagement and build trust in your brand. For example, a video that showcases your company's culture or values can be a great way to connect with the public and showcase what makes your company unique.





Incorporating video into your digital marketing strategy doesn't have to be difficult or expensive. There are various tools and platforms available that make it easy to create and share video content, such as YouTube, Vimeo, and Wistia.


There are many tools for creating video content, from simple video editing software to more advanced animation and special effects tools. Here are some of the best tools for creating video content:


Adobe Premiere Pro: Premiere Pro is a professional video editing software widely used in the film and television industry. It has a wide range of features and is highly customizable, making it an excellent option for creating high-quality video content.


Final Cut Pro: Final Cut Pro is a professional video editing software developed by Apple. It is known for its intuitive interface and wide range of features, making it a popular choice among professional video editors.


iMovie: iMovie is a simple yet powerful video editing software that comes pre-installed on all Apple computers. It's a great option for beginners or those who want to create simple, straightforward videos.





Animaker: Animaker is a cloud-based animation and video creation tool that lets you create professional-quality videos using a variety of suggestions and pre-designed elements. It's a great option for creating explainer videos or animations.


Canva: Canva is a graphic design tool that also has a number of features for creating video content. It allows you to create professional-looking videos using various suggestions and design elements.


Ultimately, the best video content creation tool will depend on your specific needs and goals. Some tools may be better suited for certain types of projects, while others may be better suited for different purposes. It's a good idea to try us out


So if you're looking to take your marketing efforts to the next level, consider giving video a try. It's a powerful way to reach and engage with your audience, and the benefits are well worth the effort.

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